04 / ASK SOSA DATA
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sosa.diff — answerMarket
$ ask "How fast is the subscription app market growing?"
~2,000 → 14,700+ launches/mo
Monthly subscription app launches have grown roughly 7x since January 2022, but it's almost entirely an iOS story. The steepest iOS acceleration began in early 2025 alongside AI-assisted development tools.
- ›~2,000 new subscription apps/month in Jan 2022; 14,700+ by Jan 2026
- ›iOS now ~77% of new launches, up from ~67% in 2023
- ›Android grew from ~700 to ~3,300/month but iOS has lapped it
source: New subscription apps launched per month (Feb 2022–Feb 2026) (p11) · RevenueCat · State of Subscription Apps 2026
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POWERED BYRevenueCat
These benchmarks come from RevenueCat.
The State of Subscription Apps report is built on RevenueCat data. Get the same analytics for your own app.
Educational estimates based on industry benchmarks — not a guarantee of results.THE-DIFF × RevenueCat · SOSA 2026