03 / COMPETITION
How competitive is my category?
SOSA 2026 tells you how crowded the space is. The App Store tells you exactly who you're up against.
CATEGORY
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KEYWORD / TAGS
COUNTRY
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HOW CROWDED IS YOUR SPACE
≈ 14,700 new subscription apps launch every month
SOSA reports the total only. We estimate Health & Fitness at ~14% of new launches — roughly 2,058 new Health & Fitness apps a month.
NEW APPS / MO
2,058
Health & Fitness · est.
APP STORE MATCHES
—
live · fitness tracker
iOS SHARE
77%
of new launches
MRR GROWTH
5%
median YoY
COMPETITION HEAT
> hotter than 9 of 11 categories
FIND YOUR NICHE
Less-crowded spaces right now: Gaming, Shopping, Travel.
TOP COMPETITORS
SORT
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appstore.diff — live● live
$ diff compete --term "fitness tracker" --country US --sort top
Competitors pulled live from Apple's App Store (iOS only). "Downloads" sorts by rating volume — Apple doesn't publish download counts. Launch counts & iOS share are SOSA 2026; the per-category split is an editorial estimate.
REALITY CHECK →Crowded space, but the top apps still earn well.
See what you'd earn →POWERED BYRevenueCat
Ship faster than the apps you're up against.
115,000+ apps run subscriptions on RevenueCat — paywalls, experiments, and cross-platform billing without the backend.
Educational estimates based on industry benchmarks — not a guarantee of results.THE-DIFF × RevenueCat · SOSA 2026