01 / REVENUE CALCULATOR
How much can I earn with my app?
Type your numbers — they recompute live against 2026 benchmarks. Nothing leaves your browser.
INPUTS
CATEGORY
▾
↳ auto-filled D2T, T2P, churn & price from the 2026 median
MONTHLY PRICE
PLAN
MONTHLY DOWNLOADS50,000
▸ PREFILLED FROM 2026 MEDIAN — EDITABLE
DOWNLOAD → TRIAL6.9%
TRIAL → PAID37.7%
MONTHLY CHURN8.2%
COSTS
Platform fee
CAC / dl
Server / mo
AI tokens / mo
RevenueCat1%
Tax
revenue.diff — live● computing
$ diff revenue --category "Health & Fitness" --price 9.99
> 50,000 dl × 6.9% → 3,450 trials → 37.7% → 1,301 payers
> steady-state subs = 1,301 ÷ 8.2% churn
NET MONTHLY PROFIT
$34,630
≈ $415,560 / year · margin 21.9%
GROSS MRR
$158,457
ACTIVE SUBS
15,862
BREAK-EVEN
5,574 dl
YOUR RATES vs HEALTH & FITNESS · P10—P90
Trial → paid 37.7%on track
Download → trial 6.9%on track
RLTV / payer $122top quartile ▲
Q1–Q3medianyou
WHERE EVERY $1 OF MRR GOES
NET 22%
platform 30%cac 38%tax 6%infra 3%rc 1%net 22%
REV / SUB
$9.99
PROFIT / SUB
$2.18
LTV / SUB
$121.83
WHAT IF →you hit top-quartile trial-to-paid (51.4%)?+$376,659 / yr
Score your health →POWERED BYRevenueCat
Turn these projections into real revenue.
RevenueCat runs the subscriptions, paywalls, and analytics behind every benchmark on this page — free up to $2.5K/mo in tracked revenue.
Educational estimates based on industry benchmarks — not a guarantee of results.THE-DIFF × RevenueCat · SOSA 2026